Privacy policy

Last Updated: March 10, 2026

V2 Lighting International, doing business as OPTI Lighting (“OPTI,” “we,” “us,” or “our”), respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.optilighting.com (the “Website”) or interact with us.

By using our Website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of personal information when you interact with our Website.

Information You Provide

When you place an order, create an account, or contact us, we may collect:

Name
Billing and shipping address
Email address
Phone number
Payment information
Order history
Product reviews or feedback

Information Collected Automatically

When you visit our Website, certain information may be collected automatically, including:

IP address
Browser type
Device information
Pages visited
Time spent on pages
Referring website

This information helps us improve website performance and user experience.

2. How We Use Your Information

We use your information to:

Process and fulfill orders
Provide shipping and order updates
Respond to customer service requests
Personalize your shopping experience
Improve our Website and services
Prevent fraud and unauthorized transactions
Send marketing communications (when permitted)

3. Sharing of Information

We may share your information with trusted third parties that help us operate our business, including:

Payment processors
Shipping and fulfillment providers
Ecommerce platform providers
Marketing and analytics partners
Fraud prevention services

We may also share information with our affiliated companies, including v2lighting, for operational or marketing purposes.

We do not sell your personal information for monetary compensation.

4. Advertising and Analytics

We may work with advertising partners and analytics providers that use cookies, pixels, or similar technologies to:

Measure advertising performance
Show relevant advertisements
Analyze Website usage

These technologies may track activity across different websites and devices.

You may opt out of certain advertising tracking through:

Network Advertising Initiative (NAI)
Digital Advertising Alliance (DAA)

5. Cookies and Tracking Technologies

Cookies are small data files stored on your device that help us:

Remember items in your shopping cart
Save user preferences
Understand how customers use our Website

Most browsers allow you to disable cookies, but doing so may affect Website functionality.

6. Email Communications

We may send marketing emails if you:

Subscribe to our newsletter
Create an account
Make a purchase

You can unsubscribe at any time using the link included in our emails.

Even if you opt out of marketing emails, we may still send transactional messages, such as order confirmations or shipping notifications.

We comply with the CAN-SPAM Act and other applicable email marketing laws.

7. California Privacy Rights (CCPA / CPRA)

If you are a California resident, you have the right to:

Request access to personal information we collect about you
Request deletion of your personal information
Correct inaccurate personal information
Opt out of the sale or sharing of personal information
Limit the use of sensitive personal information

To submit a request, please contact us at:

support@optilighting.com

We may need to verify your identity before processing requests.

California residents may also designate an authorized agent to make requests on their behalf.

8. Children’s Privacy

Our Website is not intended for children under 13 years of age. We do not knowingly collect personal information from children.

If we learn that we have collected information from a child under 13, we will delete that information promptly.

9. Data Security

We implement reasonable security measures to protect your personal information, including SSL encryption during checkout.

While we strive to protect your data, no online system can guarantee absolute security.

10. Data Retention

We retain personal information only as long as necessary to:

Fulfill orders
Maintain required business records
Comply with legal obligations
Resolve disputes

11. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated Last Updated date.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

OPTI Lighting
V2 Lighting International
2831 W Exposition Blvd
Los Angeles, CA 90018

support@optilighting.com